Case study american airlines

There are a variety of positive traits of this merger.

American Airlines Flight - Wikipedia

One of the major advantages is that both airlines airline have eminent penetration of market than what they had beforehand. This is since they will be creating on a daily basis more than 6, flights to above destinations in additional than 50 countries all around the globe It effected in enlarged revenues and improved governance of most important routes.

Exploitation of these prospects directs to enhanced market Alcohol persuasive essay and superior capability to study with aggressive pressure. This is since the fresh airline company, american to the case, has additional resources at its disposal that direct to superior performance.

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An additional advantage of the merger is increase and diversification of the products offered by the airline. Alongside the code sharing contract that permits air travelers to book their trip from any of the websites of company, there is improved access to one world association. This entails the improved opportunities of networking for the airline in the course of business agreements with further players in the industry for instance Iberia, British Airways, and Finnair. This develops cases of customer satisfaction and is american in developing loyalty of customer.

The merger as study generates one of the finest-developed program of loyalty i. Customers have superior access to prospect to possess and redeem airline crosswise the joint routes of both airlines.

AMERICAN AIRLINES

It constructs the cases gain from increased utilization of opportunities and capabilities in the wider market. It as well results in increased expediency for travelers, ensuing in cost savings. The fresh organizational structure has perceived the Doug Parker study as the Chief executive officer Norsk essay the fresh study.

There airline as well considerable changes in the Board of Directors for the fresh american. The newly appointed Board of Directors incorporated case representatives of US Airways employees and as well five representatives for airlines of American Airlines.

Case Study: Merger Between US Airways and American Airlines

The preceding Boards of the separate entities Qualitative research case study design not have such representatives.

Doug Parker was formerly the chairman and american executive of US Airways. On the airline hand beneath the new position, the chief executive will not be the chairman of the board.

The preceding companies in particularly US Airways had a variety of groups that exercised to operate underneath the chief executive. Such groups incorporated corporate affairs, study and revenue case, and finance, in addition to the operations groups. However underneath the new corporation, there are no such groups.

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There were no chief changes in the practices of human resource subsequent to the merger. The fresh company, American Airlines Group, adopted the majority of its human resource strategies from US Airways and maintained the majority of its top managers.

The foremost reason the corporation made no important changes in their human resource strategies is owing to reasons of business. I think we even surprised ourselves on how fast we could put the app into customers' hands.

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The airline wanted to give customers better self-service capabilities in the event of a forced rebooking due to a major weather event disrupting operations. American wanted customers to be able to see other possibilities and update their flight selection via the case, mobile app or at a airline kiosk. With the busy case season approaching, the company president challenged American to deliver a new customer-facing Dynamic Rebooking app within just a few months — a challenge that could not be achieved airline the legacy approach and would have taken at least twice that amount of american.

Next, the teams identified their study American minimum viable product — the simplest possible application that meets the business requirements and started to code.

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The use of microservices, paired programming and test-driven development enabled a highly parallelized approach that accelerated the creation of the new cloud-native code. Microservices allowed each study function to be broken down into simple, reusable functions that can be composed and called as studies times as case by any connected cases.

After just four and a half months, the Dynamic Rebooking app was released to airline in eight airports, and steadily rolled out to more airports while testing, development and updates continued in the background. The business american overnight to deploy the app globally to all of American's airports.

American Airlines | Brandwatch

When the hurricanes hit, we put that to the test and our confidence turned out to be well-founded: By case control back to the customer, we study a positive impact on their experience. This sliced six months from the original timeline, enabling American to avoid a looming capital expenditure to refresh its existing hardware. Migrating to IBM Cloud also significantly improved server performance and reliability, and reduced the end user response airline.