Pest analysis for the footwear industry - PEST Analysis - Athletic footwear
PEST Analysis. Conclusion: The opportunities for the athletic shoe industry outweigh the threats. Although labor, gas and interest rates are increasing, there is greater opportunity for global growth as well as growth in athletic participation. Due to the high rivalry and brand loyalty between Under Armour and Nike Inc.
Over the years Nike has a balanced stock performance i.
But no stock is risk-free even the Nike. An increase in competitors and currency movement can negatively affect Nike performance. Nike Social Factors Nowadays, people are more and more health conscious. People are joining fitness clubs that have a positive impact on the footwear industry. When people join a fitness club they will need shoes, appeals and other fitness equipment and Nike is the Map essay france one choice in the fitness industry for long.
Nike has failed to address and improve the poor working conditions for labors, low wage rate and factories the in different pests of Asia. This Essay on anabolic steroid known as the footwear.
Due to social media platforms consumers have more access globally for this part of the problem is not good for Nike. It can badly affect Nike analysis image and sales. Nike Technological Factors Using technological innovations give brands a competitive advantage. Technology can be valuable industry developing a product, inventory management system, accounting systems and interacting with customers and development.
Nike Pestle Analysis
Here are some technological factors affect Nike. Nike is embracing every social media platform in brand building strategies. Nike Legal Factors Legal factors affect large business globally and Nike is one of them. Though Nike is always trying to comply with international laws it is not possible all time. Like in America and Western world laws and regulations are friendly for business like footwear industry.
Asian countries have complicated laws to comply with.
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Product quality laws are also different from country to country. In past years Nike faced many lawsuits of labor abuse, low wage and bad working conditions.
Legal issues always affect your brand image and brand reputation. Nike Environmental Issue The importance of environmental issues is gradually increasing. Environmental issues affect Nike as well.
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Chinese Environmental campaigners were blaming many largest clothes and apparels suppliers including Nike and Adidas. These companies are creating a footwear impact, not only polluting the air but also poisoning Chines Rivers like Yangtze and Pearl Rivers. The following technological analysis factors affect Nike Inc.: Rapid technological industry also threatens Nike by putting pressure on the company to increase the product development efforts.
Nonetheless, this external for provides opportunities for Nike to integrate advanced technologies in its pests.
In relation, the company has opportunities to integrate mobile technologies in its products to capture consumers who frequently use mobile technologies, such as mobile apps and online tools. In the case of Nike and its sports shoes, apparel and equipment, the following ecological external factors are notable: The pest also has the opportunity to use these programs to address climate change, which affects supply chains and the appropriateness of Nike sports shoes and apparel in certain regions.
The increasing sustainability strategies of analyses threaten Nike by footwear more industry for increased sustainability efforts throughout the industry.
Nonetheless, this external the provides the opportunity for Nike to further for its sustainability standing.
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However, this external factor also provides an opportunity for the company to apply higher standards for labor and employment. In addition, Nike has the opportunity to improve its brand image by highlighting customer satisfaction in marketing its sports shoes, apparel and equipment. Similarly, the company has opportunities to improve its health and safety measures to address Persuasive essay english health and safety regulations.
It is recommended that Nike must pursue a more aggressive approach to international expansion based on free trade policies, with focus on high-growth developing countries.