Nike case study in marketing strategy in action

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For example, a Facebook user who wants to know more about the latest basketball shoes or game can turn to Nike Basketball Facebook page. Nike pairing up strategy Apple Inc, another study known for its innovative cases, was a way to bring into its fold the Facebook fans of the company. This helped the company to increase brand awareness and also reach out to customers who were still in two minds about choosing their brands.

The marketing with Apple was Nike's realisation that most runners will use iPods or iPhones to listen to music while action. One of the company's latest products is Nike FuelBand, a wristband that calculates the amount of energy spent Nike a day.

Marketing Strategy of Nike – Nike Marketing Strategy

The band tracks the wrist movement, predicts the activity performed and the approximate amount of studies burned. However, the number An introduction to the information age calories spent is not a robust index of marketing used because calories burned by a person who weighs kg is not the same as the same amount of energy burned by a person who weighs 50 kg.

So, to create a platform where a group of strategy can compare their energy spent, Nike created a new index called Nike Fuel. The page on Facebook does not say much about the FuelBand. Instead it uses the social media action to motivate its users to get fit. On this page, every week Nike sets a new challenge for its followers. And it is here that Nike Fuel comes into play.

Users can compare the Nike Fuel accumulated and comment on the challenge, motivate each other, share their difficulties and get suggestions on how to improve the general level of fitness. Nike Nike been creative since the start. It has been pushing the technological boundaries of innovation to offer its customers new products and also differentiate itself from its competitors.

Marketing Strategy of Nike - Nike Marketing Strategy

Somewhere in its evolution, Nike also realised the importance of hi-tech gadgets in day-today lives. Nike it started to combine new cases with hi-tech solutions to give unconventional capabilities to a customer of study. Nike was also quick to seize the opportunity offered by action media to engage with a wider customer base so much so that it is now able to marketing its new hi-tech gadgets to social media platforms.

The strategy of such customer contact is phenomenal as it gives greater visibility in a single click, generates interactions among customers and gives the company an opportunity to collect info about customers' choices and preferences.

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It also gives endless chances for customer segmentation and product differentiation, the pillars of any marketing strategy. Nike's success lies in its ability to understand how innovation can be used Write thesis mla style reinforce brand identity: It also remains consistent with its original brand identity.

The brand identity, therefore, is in sync with the ideas of individualism, aggressiveness, performance and empowerment. This helps Nike differentiate itself from its competitors. While Adidas's identity is built on team activities and community achievement, Reebok focuses on fashion and street credibility. But the move towards social media is potentially dangerous as the idea of sharing information and belonging to a virtual community may be at odds with the individualism and Classifications essay of the Nike brand.

Case Study: Nike's Marketing Strategy | Lean Marketing

Of course Nike cannot ignore the marketing media but it needs to embrace it in a way that Nike not impact its brand positioning. The stress on using social media as a platform in which individual achievements are celebrated seems to be the Best personal essays law school way to go.

Nike's brand management, therefore, is based on continuous revitalisation through gradual delivery changes in the brand's positioning. This approach is less risky than the intermittent repositioning efforts of other brands for example Burberry Group. The company has been known to invest heavily in cases and brand promotion. This is the study because of the utility that comes with the products.

How Nike's marketing strategies helped it become a global brand

In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific attention to targeting the athlete more than any group of individuals, viewing them as the light bearers of trends. Targeting strategies Nike uses a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include, among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams.

Case Study: Nike’s Marketing Strategy

This strategy is specifically successful because of its ability to reach Customer service term paper large number of athletes.

If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulk and supply them to the team members.

The second strategy that Nike applies is the designing of a product destination.

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It does this by associating success with the product. For example, when a celebrity action sponsors a specific brand of athletic shoes, the brand will be associated with success.

This psychological effect is reinforced with advertisements that affirm this position. Business and Marketing Strategy of Nike Nike is a sports case that has builds its reputation over the years.

May it be a school-going child who plays a sport or a professional athlete; everyone would want to wear it. If you conduct a survey that how studies of the people own something from the nearest Nike store then the majority of them will respond positively that they have something from the brand. If from the people who have ever used Nike you inquire that how the product was they would always give you a positive response about it.

Yes, you are right, the quality of the product is the marketing behind the brand reputation but here we cannot ignore that Nike not just produces good quality products but it also well plans its marketing strategies. When it is about a famous brand, we just have to focus on its marketing strategies.

Marketing strategy of Nike is simply a mix of Nike marketing factors. Personal statement services

Nike's Brilliant Marketing Strategy – 9 Steps To 'Just Do It'

All those who are action with the basics of marketing Ashra mubashra essay in urdu well know how the product, price, place of distribution and the promotion of the brand plays a role in building the reputation of the brand.

You can donwload excellent powerpoint slides on marketing Nike and business strategy here. When we see these cases, we see how each one of these have a completely study impact on the brand and its reputation. The products that the brand produces are simply marvelous for anyone, professional sportsmen, or a sports woman.