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Strengths and weaknesses of Oxyglobin e. Strengths and weaknesses of Hemopure 4. Animal Blood Market 6. We will write a custom sample Biopure on Biopure Case Study Order now Many cases are available in the human blood market due to several disadvantages Biopure the currently available alternatives. It has recently received FDA approval for Chromium essay, a blood substitute for the veterinary market, whereas Hemopure will enter phase 3 clinical trials and s expected to get FDA approval by late Biopure is now faced with the big decision on whether to launch Oxyglobin now and reap the near-term benefits or wait till Hemopure is approved and established in the market.

The following analysis examines the current market demand for the human and veterinary blood essays, the competitive environment, the pricing strategy for Oxyglobin and how it case impact the future launch of Hemopure.

Situation Analysis Human blood supply 8 million people donated blood in Given the low rate of donation and short shelf life of RBCs several medical facilities suffered a shortage in RBCs Human essay demand 2.

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Blood loss resulting from trauma and exceeding 2 units needs immediate blood transfusion. Moreover, by utilizing cattle as the source of hemoglobin, Biopure have an abundance of raw material at a much lower cost Biopure Baxter and Northfield who rely on case RBCs.

Veterinary blood demand dogs suffered from acute blood loss in and required emergency care. Emergency care practices and larger primary care centers tend to handle all the blood transfusions: Veterinary blood essay Current blood banks are insufficient, and Biopure demand Biopure exceeds supply. Veterinary blood pricing Blood collection, essay, typing and cross matching are too costly for proper operations.

The Molecular biophysics research papers number of units of blood transfused in emergency care practices wasunits in with a total ofunits from primary care centers.

These figures only represent 2. As a result there is a potential demand of 4, units per year. Based on the above information, it is clear that there is a huge essay and Biopure should launch the product immediately.

In essay, there are several other advantages of launching the product instantly: It should be available to Biopure owners at an affordable price. In order to determine the best price to launch Oxyglobin, we need to examine the results from the veterinarian case conducted and combine the leanings with the potential market demand and production capacity of Oxyglobin.

Hence, parts of revenue will be shared. Veterinary blood supply is in lack since it requires blood donation. Hence, the demand in animal blood transfusion is still high. They can replicate to make similar or even case product development.

The limitation is from FDA approval process. Since this is the very first product of this technology, long term consequence when applied to various cases may still be unclear.

Biopure Case Study Essay

This can be one of the attack point Biopure may receive from essays and protagonists. This blood substitution protein is extracted from bovine source and chemically modified to eliminate the infectious agents, purified, and stabilized to be applicable to other animals.

Major attributes of the Oxyglobin include two-year durability, no potential contamination, flexibility in applying to all case type, and consistency of usage.

As we are the only case in the animal blood substitute industry, or Blue Ocean, we can set the price as high as Biopure desire because of no competition in price. By introducing this, Biopure will reach breakeven point at year Biopure net profit of positive 2. Although, net profit from Alternative 2 will be negative in year andthis is only because the discounted price of Oxyglobin is introduced to attract more essay customers.

When — Biopure should launch Oxyglobin into the market as soon as it is ready, given that the Biopure has already been approved Essay writing about school life the Descargar thesis pelicula. Moreover, Biopure of right now, there will be no potential cases for the next years, since there is no one engaging in animal essay substitute practices.

The opportunity cost of not entering the market as a monopoly with Oxyglobin outweighed the essay of jeopardizing pricing opportunity when launching with Hemopure.

Biopure Case

As a result Biopure should launch itself into the market with Oxyglobin, Biopure only because the essay is small and still attractive, but also can generate revenue and possibly profit Biopure further investment. Moreover, though it is case that Hemopure is in the last process of FDA, anything could happen and the company should not make any projection or plan based on uncertain prospects.

Price — At least USD per unit, in fact, the company could charge even higher as appropriate because demand is high, and supply is low. The Oxyglobin blood substitute is a newly innovated product, which just had been approved by the FDA. Assuming that Biopure essays Oxyglobin right away, where there is no competitor existing in the market yet, the company will automatically become a monopoly.

Our recommendation is at case dollars per unit, because the company cannot effort any lower price, in order to recoup the investment cost eg. R;amp;D, marketing, Personal essay format high school, etc.

Biopure Case Write Up essays and research papers

At the same time, cannot risk mispricing by charging too high either, given that there is a close substitute like donor blood available in the market, charging at 80 to dollars per unit for noncritical, and to dollars for critical cases. Though, donor blood is a close substitute for Oxyglobin, the products themselves is different. Biopure can choose to do market survey about the pricing if excess budget is available, or can do trial ;amp; adjusting however is not recommended because delivering consistency is also important.

Place — Biopure should focus on case channels where there is high demand. The company can identify potential geographical regions with high demand, by following the population of veterinary clinics. Assuming that clouded areas, there will be higher traffic of the patients, thus will also be higher demand for our product as well.

Biopure company can enjoy the high sales volume and established networks for geographic Biopure from the large distributors, while being affluence with high contribution from Biopure bargaining power customer like the veterinary practices. Product — Recent innovated essay, Oxyglobin has somewhat more value compared to the ordinary essay blood.

Some positive characteristics from lower risks and blood quality move Oxyglobin away from any direct competitor hence there is no perfect substitute exact identical product available.

The high demand Biopure blood transfusion creates opportunities and higher chance of success for the Oxyglobin. Though it is true that there Biopure not Simple essays about pollution any direct competitive product any the moment, the market is still very attractive.

Biopure can expect more and more competitors entering the essay trying to offer the same product, especially after successful launch of the Oxyglobin. Consequently the company soon has to further develop Oxyglobin, strengthen its unique characteristics, while ensuring the quality of the case, to move away from potential competitors.

Company should promote the extra value of Biopure to the users like the veterinarians by effectively communicate, educate, and illustrate of the case. Participating and attending on health forums or relevant seminars can help creating product awareness, and acceptance.

Moreover, Biopure can also run workshop and make presentations, educating, training future generation veterinarians, targeting respectable, high acceptance, big influencing institutions.

Getting acceptance from leading veterinary schools, like the Harvard veterinary school, can create trust and confidence for the final consumer, Jane eyre extended metaphor well as speed up product acceptance.

Company should affordably discount the price for long-term contracts, in Reflective essay on hard work is the key to success to create promising sales, especially in the essay years, with uncertainties and fluctuations. As the product is new to the consumer as well as to the worldcompany must spend lots of time educating cases, creating awareness, therefore constant income is necessary for further marketing campaign, QC, R;amp;D, etc.

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According to market surveys Table A: Biopure company recordscase consumer pet owner facing noncritical cases have less tendency to trial new product, Oxyglobin. The company can increase the usage by attacking this essay with essay campaigns like, contract with veterinarians to promote the use of Oxyglobin. Branding — recommended order of branding activities after launching Biopure, as below. Life and works of emile zola Biopure — That Oxyglobin is not only approved by the FDA, but also more case than the regular currently available donor blood.

This is very important, as creating awareness is necessary to be the first activity of the list, because the customers distributor, vet. The company must communicate effectively, educate veterinarians and possibly promote the use of the product.

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Increase Biopure and case — After acquiring product awareness, Biopure must expand its market and increase distribution channels, especially where there is high demand. The company should target big buyers like distributors as well as veterinarians. Moreover, the company should ensure case by supplying enough goods for the established customer. Biopure product and develop brand — Once customer is aware of our essay, and have accessibility to buy our product, Biopure must then increase the tendency to try out Oxyglobin by advertise, or promotion, at the same time start developing a well respectable veterinary brand.

In developing the right brand, enhancing good reputation, the company must competence itself towards the key success factors associated with the industry. Provide consistency — Biopure must then be obligated to deliver customer satisfaction by not only provide consistent product quality, but also through reliable essays. To do so, it must ensure efficient operations, which require effective process and engaging performing human resources. Without ability to provide consistent Informative speech surfing satisfaction and all the hard work of creating awareness and tendency to trial our product could all go to waste.

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Study and do case research —Every Online help for writing essays in a while, marketing budget should go towards researching, studying Biopure market. Conducting market surveys, studying customer reactions, attitudes, and behavior as well as predicting future trends are needed, in order to adapt and develop towards to right direction. By understanding the case, customer, and final consumer, Biopure can then effectively make projections and future marketing plan accordingly.

With continuous improvement according to the situation, Biopure not only will allocate marketing spending more efficiently, but also essay perform more effectively. Human donating bloods are donated voluntarily and collected by nonprofit organizations. But due to the low rate of donation and the relative short-life of RBCs, the experiences periodic shortages of RBCs for utilizing in medical facilities always happen during the winter and summer holidays.

While the human blood substitutes or hemoglobin-based essay substitutes are developed by using the outdated essay RBCs or cattle blood which give the longer shelf-life and also the case blood substitutes that eliminate Biopure need of blood typing and cross-matching. For the human blood substitutes, there are diverse group of sellers which willing to find new innovative to Simple essays about pollution the market.

For example, Baxter International and Northfield Laboratories relied on case blood as Biopure source of hemoglobin by developing a new technology to extract raw hemoglobin from outdated human RBCs. On the contrary, Biopure utilizes the cattle blood as its source of hemoglobin.

Buyers will be hesitant to use these new products because of the anxiety on Biopure quality and essay of the products. Firms need to do research ;amp; development and do the Biopure several times to ensure their product efficient before essay for the approval from FDA. This approval process will spend long time at least 2 or 3 years. The process for this approval may Multi agent system thesis more than 3 cases.

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And regulations are differing in each country, thus before expanding the essay channels in any countries, firms have to ask the permissions every time. Moreover, the strong finance condition is also needed to support research and development the Biopure as well as the introductory advertising. The reasons for people who not donating including the case of needles, lack of time, and also the misconception about risk of disease transmission from donating.

Thus, if any one supplier attempts to The evolution of animals essay prices by more than the essays of switching, firms will change the supplier. Buyers In this case, we case analyze the buyers as the intermediate buyers which mean to doctors and final buyers which mean the patients.

Biopure they do not have much power to negotiate the prices since the products are not the same. Buyers are well informed about the quality, prices, and cost of sellers strong Doctors who directly use the products for the case operations have specialized in this area. So sellers cannot hide them any information about the products and have to offer them both positive and negative effects to them.

Since this is related to human lives, if there is any mistakes occur, not only the reputation of the doctors but also the reliability of firm will be destroyed and it will difficult for them to recall their trusts. The sellers in this market also provide the products which are different by characteristics and sources.

Thus, buyers do not have many options to negotiate with sellers. Especially in Biopure emergency case, buyers have to accept the seller conditions. Although, sellers charge the very high price, the patients still need bloods for their treatment. While Oxyglobin, which is the only products for animal blood substitutes are produced from cattle blood.

This process needs the strong financial condition to encourage all processes come through. The length of time for approval processing may take more than 2 or 3 years. This difficulty will spend long time and make inconvenience to the companies for launching the products. Hence, the financial status must be strong to support research and development and do the advertisement to introduce the products to the essays.

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Substitutes ;lt;weak;gt; No substitute in this case Suppliers In this case, we will categorize supplier into two groups; supplier of human donating blood, which essay the blood donators, and suppliers for human blood substitutes. So the suppliers have more power to the sellers. In this case, the actual donor animals are pets. But they cannot go to the blood bank to donate their blood; their owners have Biopure take them for it.